Corporate identity

Client:

Redcastle Resources Ltd

Year:

2022

On the 2021, Transcendence Technologies Ltd rebranded itself as Redcastle Resources NL.  The Company had refocused as a gold and mineral resources exploration company.  Its immediate focus will be pursuing success at its 100% owned Redcastle Gold Project within the north-eastern goldfields of Western Australia.

The client approached me to create the new company’s branding and corporate identity, starting with their logo, where we used the circle to represent a lens, with three curvy separated colours, that were suggested by the client, to evoke the red sand of the Australian outback, nature and the precious mineral resource explored by the company, gold.

All the stationery, prospectus and the website had to have elements inspired by the newly created logo.

We used curves and very fluid forms and the same font on headings throughout to unify all the pieces coherently.

I also created different pieces for them including a Power Point presentation, Word templates and stationery.

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